Search Engine Marketing
Search Engine Marketing involves using a combination of paid and organic, or natural, search tactics and serves to bring in traffic to your site. Using a variety of tactics, our team creates a strategy unique to each campaign.
There are several branches of search engine marketing (SEM), some SEM techniques involve making changes to your website to impact on their ranking results on search engines, while others use payment in order to determine ranking.
Search engine marketing increases the amount of targeted traffic as opposed to general “web-surf” traffic. Coupled with this is the fact that customers driven to a site via SEM efforts are in search mode. This means they are actively seeking out your product or service, and are therefore highly receptive as potential customers. Sales conversion rates are therefore much higher from traffic that originates from a search engine compared with normal web traffic.
The two major areas of SEM are:
Texel Graphics has a holistic approach to search engine marketing, has significant experience in the major areas of the industry. We can help you plan a search engine marketing strategy that’s right for you. We’ll analyze the present state of traffic and conversion for your site, and decide what techniques can be implemented to improve this. We also provide online reports updated weekly, in order for you to remain in the loop of our progress on your search engine marketing campaign.
The Internet is a fiercely competitive environment. There are over 50 billion webpages in existence and millions of new webpages add to this figure daily. So how do Web users find their way around this conglomerate of sites?
The most inspired way is to use search engines and ’search’; which is now the 2nd most popular online activity after email. Research has found that well over 600 million Internet searches are conducted every day. So, if you want your website to generate a significant amount of traffic that converts from browsers to buyers, it needs to appear on major search engine listings.
This means you will need to integrate an effective Search Engine Optimization campaign into your Internet marketing strategy to secure your presence on the Web.
Search Engine Optimization is a term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of the search engine result pages (SERPs).
A number of factors are important when optimising a website – the keyword research that yields the right keywords, tailoring the content of your site so it is relevant to search terms entered by searchers and the website page layout.
The main goal is to optimise your site so that when a search term relevant to your business is queried on a search engine, your site will be found amongst the result pages. Web users perceive high ranking websites as being industry leaders: Top of Search = Top of Mind.
Very few people tend to look beyond the first 2 pages of the SERPs, so it is vital to your success that your site is listed on these first 2 pages.
Pay Per Click (PPC) is an online marketing tactic where the marketer places a text advert alongside relevant search results on the SERPs. The position of the advert is determined through a bidding system whereby, in simple terms, the highest bidder gets the top position. The marketer only pays for the advert when the person searching, clicks on the link to visit the advertised site.
Texel Graphics specializes in holistic online marketing solutions. The major benefit of utilizing our PPC marketing and Pay Per Click services is that your campaign is targeted directly to people who have shown interest in your product / service and you only pay once a potential customer actually visits your site via the PPC advert. You are in full control of your campaign and any changes you make to adverts or keywords are effective immediately.
A PPC campaign is an excellent supplement to natural search efforts (where your site appears in the search results because of its relevance to the search terms). It is also an effective way to achieve a marketing goal (a customer fills a form or purchases a product). PPC is not about trying to attract someone’s attention and spread brand awareness, although this benefit does exist; it’s about offering your product/service when a potential customer is looking for it.