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Email Marketing

Effective Email Marketing services are the most valuable of all online marketing tactics. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all it takes advantage of the consumer’s most prolific touch point with the Internet, their inbox..

At Texel Graphics, our progressive use of email allows you to form a virtual relationship with your existing and prospective customers. In addition, our team will help your business maximise the retention and value of these customers, ultimately leading to greater profitability. Email Marketing is all about relationship building.

With years of experience to draw from, we offer a complete Email Marketing solution from strategic planning and creative execution to email deployment, tracking and reporting. Once we’ve understood both your and your customers’ needs, we will implement an Email Marketing strategy that will launch you towards a harmonious consummation of the two.

Campaign Strategy Management

A successfully implemented eMarketing strategy can reduce marketing costs and increase return on investment through instantly measurable results.

We offer a complete eMarketing service ranging from the conceptualization of a complete Internet Marketing strategy through to the implementation of the various online marketing campaign tactics such as email marketing, viral marketing, search engine optimization and affiliate marketing.

Whether your business is purely an online play, a “clicks and mortar” hybrid or a traditional business taking its first tentative steps into the digital realm, our team of Internet marketers will guide you in formulating the most appropriate eMarketing strategy to fulfil your business objectives.

Texel Graphics offers Return on Investment consulting services to make sure your site is an effective sales tool. Contact us today to find out more about how we can help you make your site outperform your wildest expectations!

Quality Email Copywriting

Email copy that’s informative and cutting-edge makes the difference between an email that’s a resounding success and one that’s, well, not. Copywriting for email newsletters is different and without acknowledging that fact your campaign will not be as successful as you would like it to be.

Email is a personal communication. As such, email copy needs to be written specifically for the email marketing medium in a friendly, person-to-person style. Catchy subject lines and a solid call to action are also a critical part of the email marketing copy parcel.

Whether you want to send an announcement, promotional or customer service email, contact us today – we have a team of experienced Internet and email copywriters who know how to take your words or ideas and turn them into sizzling, hard-hitting copy that entices your subscribers and delivers the results you need.

New articles on a host of eMarketing issues including email marketing are featured in our fortnightly newsletter. If you’re not a subscriber yet, subscribe today.

Newsletter Design & Templates

An email newsletter is an excellent tool to establish an ongoing relationship with prospects and customers. Companies are finding that as online marketing methods improve, customers are responding more positively than ever before. However, the design of your email newsletter template is a significantly important part of your newsletter campaign.

Our team of specialised designers design specifically for Email communications. They are on top of the latest email marketing trends, and their cutting edge design will ensure the success of your email marketing campaign.

Junk mail prevention!

When we begin any email marketing endeavour with any of our clients, we always make junk mail prevention a high priority. If we didn’t, your message wouldn’t get into your readers inbox. We NEVER send Spam and always ensure truthfulness and due diligence when collecting and analyzing customer data. Our anti spam software further helps us ensure that your message gets to its recipient, first time round.

Tracking your Email Marketing Campaign

This is where our email service really comes in to its own. If something about your email can be tracked, we can track it and, more importantly, report on these stats in a user-friendly manner. This means that there are no mind-boggling lists of confusing numbers to sift through. Furthermore our stats are delivered in real time so you can literally log on to your account and watch the graphs change as your campaign unfolds.

The important thing about stats is to use them to improve your email marketing campaign. Statistics regarding your users’ email behaviour are imperative in refining your campaigns to boost ROI to the max. This is often done by managing a series of split tests. These include measuring subject lines, copy style, email length and font size amongst many other variables. Other stats like the average open rate, click rate and user-preferred format (HTML or plain text) are further metrics we test for.

Contact us to assist you in making decisions that positively affect your email campaign efforts in the future. Our email reporting system provides live detailed reports on delivery status, click through rates, open rates, unsubscribe rates, pass-on rates, profile page access and geospatial distribution mapping. These reports are available on an aggregate basis and can be drilled down to subscriber level. Live graphing and downloadable PDF summaries are also a feature. Reports can also be downloaded in CSV format for deeper statistical analysis.

Would you like to know more?

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Brochure on Internet Marketing
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Features of TestEzee Online Testing & Assessment Platform
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