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Lately I’ve been getting more requests from people who are looking to get more out of their website.  I say hats off to those folks!  During these tough economic times making your website more of a resource for your business or organization makes a lot of sense.  I have developed this very simple system to follow:

1. Refine

When I say refine I’m not talking about major changes to your website.  You’d be surprised how big a difference little things can make.  If you have a contact form with a lot of text try removing a good of the text (so people don’t get caught up reading but actually complete the form).  If you have a service you want to spotlight try adding a colorful button or link on the homepage touting it.  The idea here is that the changes are small, easy to make but are extremely focused and have a clear goal.

2. Check results of said refinements

Now refining in the dark is not a good idea.  You need to have some concrete data to see if your refinements are helping you.  How do you do that?  Simple.  Check your website statistics or analytics program.  It will tell you if your refinements were a success (or a failure).  If your goal was to have more visitors get to that new page touting your new service see what the traffic was on that page.  Is there more traffic?  Or the same?  Or less?  Stats and analytics provide a wealth of knowledge just waiting to be tapped for your benefit.

3. Repeat

Not every refinement will be a success.  Some may actually set you back instead of push you forward.  The key is to continue this cycle.  Even when you find something that works keep trying to improve it further.  By continuing this cycle of constant refinement you will hone your website to the point where it becomes something far more than something pretty to look at.  It becomes a valuable generator of customers and clients for your business or organization.

Get started now

What are you waiting for?  If you don’t have a statistics or analytics program running on your website I’d recommend starting with Google Analytics.  It is both free and provides excellent data.  And if you don’t have the saavy to make website refinements yourself contact me and I can help you out.  Now go get to work on putting website refinement to work for you!

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