We build web applications.
From business tools to social and educational media, we have the team that can turn your tech fantasies into reality.

I will be the first to admit that there is a certain artistry (or at least there should be!) in website design.  And when we start talking about art we veer towards subjectivity.  However before we head towards the rocks, I am here to tell you a simple truth about great website design:

It’s not about you.

Great website design is not driven by a client’s personal preferences (anymore than it’s driven by the designer’s personal preferences).  Great website design is driven by what the website user wants.  The better you understand your audience the more likely you will be to have a successful project.

How do I know what my users want?

This is a very good question.  Some clients I work with have a lot of research about their target audience and what they like but many are smaller businesses that don’t have such data.  Fear not!  Here are some easy things you can do to better understand your website users.

Ask them

Put together an online survey and ask your users what they would like to see on your website.  They will appreciate that you are involving them in your decision making process.

Conduct a usability test

If you are undertaking a redesign of an existing website consider a usability test.  Invite your users (it can be as little as 5-10 people), sit them down and bring up your website.  Your website designer can work with you to suggest tasks for them to accomplish.  You’d be surprised how fast you can identify problems that need fixing.

Review your analytics

You do have website analytics, don’t you?  If a survey or a usability test isn’t in the cards a thorough review of your analytics software will tell you a lot about how your visitors are using the website.  What pages are most popular?  What pages are least popular?  What browsers are being used?  Analytics provides the answers to many important questions.

Take a peek at the competition

If you have no existing website the last two options are out.  However you can take a peek at what your competition is doing.  A competitive analysis will give you insight to your competition’s target audience, which at the very least will overlap your audience.

Conclusion

Every decision you make about your website should be made looking through the eyes of your users.  Let this beacon guide you through the website project and you’re guaranteed not to run aground.  I can tell you from experience that when clients take this approach and base decisions on tangible research and analysis the finished product always benefits greatly.

Post dicussion

You must be logged in to post a comment.

  • Subscribe

    You can have new blog posts delivered to you as soon as they're published simply by subscribing to the RSS Feed below!

     

    Subscribe to RSS Feed | What is RSS?

     

    • “We are really happy with the way you understood our needs and are amazed by the speed and efficiency you have shown in customizing your Online Testing solution according to our needs. Thank you.”

      Gems Recruitment Consulting
    • “If you want original ideas, fast turn-around, lightening fast personal response and a top quality product at the end of it, its all in one place – Texel Graphics. Dont take my word for it, look at the quality of the work, look at the other testimonials in their website, and most importantly, BOOK NOW – before the prices go up!”

      Pushpak Tours and Travels
    • “I’m exceedingly happy with the work you have all done and fixing the major problems in the earlier version of the site – it has completely satisfied and exceeded my expectations. Many thanks to you.”

      www.visagenie.co.uk

      Visa Genie Ltd
    • “Texel Graphics worked hard to produce what was requested. First Empression counts. This is reflected at the massive increase in our web site traffic. The standard of work and customer care is second to none. I well recommend TexelGraphics.com.”

      www.jmfountain.com

      JMFountain
Downloads Web Designing Capabilities Presentation
Brochure on Internet Marketing
Brochure on Softwares for Education
Features of TestEzee Online Testing & Assessment Platform
Contact
General inquiries: contact@texelgraphics.com
Support: visit the FAQs
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 8
Updates

Our newsletter is awesome. Subscribe and get the latest updates.